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Becoming a distributor

Become your market's leader in Emotional Intelligence assessment and development

The Distributor

  • The country’s leading provider of psychological assessments
  • Proactively looking to expand their product portfolio to include Emotional Intelligence

The screening criteria Genos used in assessing the potential distributor

  • Existing distribution channel and experience in commencing and growing product sales
  • Experience is strategic HR and L&D consulting
  • A proven track-record in workshop facilitation and coaching
  • Strong business acumen and sound business planning experience
  • A documented strategy for successfully launching Genos EI to their existing channel

The prevailing market conditions at time of distributor's start-up

  • Fragmented approach to selecting and using EI assessments
  • The range of EI development programs available in the market were of a low quality
  • Increase in number of organisations requesting EI assessment

The successful distributor's "first 90-days"

  • Key internal personnel attended Genos EI Accreditation Program
  • Canvassed existing distribution channel and sales partners to identify potential clients and consulting firms interested in accessing Genos EI
  • Partnered with Genos to create market specific sales material to promote the value of Genos EI and becoming Genos EI accredited
  • Scheduled first Genos EI Accreditation Program and promoted benefits of attending to clients and consulting firms
  • Co-facilitated first Genos EI Accreditation Program with Genos founder, Dr Ben Palmer

The commercial outcomes delivered to distributor in the first 12-months

  • Conducted four Genos EI Accreditation Programs for 35 participants
  • Generated $35,000 in new revenue from Genos EI product sales
  • Created over $100K in additional consulting business using Genos EI products and methodologies with existing clients

The distributor's feedback on Genos' levels of support

“We had little hesitation in selecting Genos EI as our preferred Emotional Intelligence assessment product. Genos EI has a strong brand name, is an excellent psychological instrument, has a great range of complementary products, and is supported by an excellent team of Emotional Intelligence specialists. With Genos EI becoming a flagship product, we have established ourselves as the market leader and premier provider of psychological assessment instruments in our region."